Stephenson, Marcus and Russell, Karl and Edgar, David (2010) Islamic Hospitality in the UAE: Indigenization of Products and Human Capital. Journal of Islamic Marketing, 1 (1). pp. 9-24. ISSN 1759-0833
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Abstract
Purpose – The purpose of this paper is to examine the challenges faced by the hospitality industries
in developing an Islamic hospitality identity and indigenous styles of management, particularly in the
context of the United Arab Emirates (UAE) – especially Dubai. It also aims to identify and
comprehend the socio-cultural implications of Islamic hospitality in terms of products and marketing.
Design/methodology/approach – This conceptual-based paper critically reviews and
amalgamates a diverse range of literature concerning Islamic hospitality (and tourism), Arab
management and leadership qualities, human capital and nationalization of employment, industry
skills and educational directives in hospitality and destination and product strategies.
Findings – The work critically accounts for the changing nature of skills needed by localised
hospitality managers and the industry in general, especially to keep pace with dynamic customer
demands and an increasingly sophisticated market and consumer. The outcome of the paper concerns
the operationalisation of soft skills and managerial expertise attuned to ethnic and religious attributes of
the host society. The evaluations propose ways in which the education sector can extend the career
development and progression pathways for UAE nationals. The work also indicates how product
development, innovation, transformation and marketing have a crucial role to play in advancing an
Islamic and cultural approach to hospitality.
Originality/value – This paper uniquely concerns an under-developed area of academic study: the
role Islamic-based principles and practices of hospitality and ways in which they can be developed
through an indigenous-led workforce, and Islamic and Arab styles of management, leadership and
service sector operation.
| Item Type: | Journal Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Business and Economics (FBE) > School of Tourism and Hospitality Management |
| Depositing User: | Fulori Nainoca - Waqairagata |
| Date Deposited: | 01 Feb 2016 22:48 |
| Last Modified: | 01 Feb 2016 22:48 |
| URI: | https://repository.usp.ac.fj/id/eprint/8691 |
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