The challenges of targeting the Chinese outbound market to Fiji: Perceptions of tourist stakeholders in Fiji

Vada-Pareti, Sera (2015) The challenges of targeting the Chinese outbound market to Fiji: Perceptions of tourist stakeholders in Fiji. UNSPECIFIED. (Unpublished)

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Abstract

The growing recognition of the potential of the Chinese inbound market to Fiji has prompted more tourism stakeholders in Fiji to tailor their products and services to suit this market. However, there has also been challenges faced by tourist stakeholders in Fiji which is mostly related to the ability of tourism operators and especially front-line service providers in Fiji to firstly understand the Chinese culture and why Chinese tourists act the way they do. Chinese tourists have a very different cultural background compared to Western countries and therefore have different preferences and motivations. The aim of this paper is to outline the major challenges faced by tourist stakeholders in Fiji in targeting the Chinese outbound market. The objectives were to evaluate the perceptions of key tourist stakeholders in Fiji on the growing Chinese tourism market to Fiji and to make recommendation on whether targeting the Chinese tourist market to Fiji is viable and sustainable for Fiji’s tourism industry.

Item Type:	Other
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculty of Business and Economics (FBE) > School of Tourism and Hospitality Management
Depositing User:	Fulori Nainoca - Waqairagata
Date Deposited:	11 Feb 2016 04:41
Last Modified:	02 May 2016 00:32
URI:	https://repository.usp.ac.fj/id/eprint/8732

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