Determinants of innovation in the handicraft industry of Fiji and Tonga: an empirical analysis from a tourism perspective

Naidu, Suwastika and Chand, Anand and Southgate, Paul (2014) Determinants of innovation in the handicraft industry of Fiji and Tonga: an empirical analysis from a tourism perspective. Journal of Enterprising Communities: People and Places in the Global Economy, 8 (4). pp. 318-330. ISSN 1750-6204

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Abstract

Purpose – The purpose of this paper is to examine the determinants of innovation in handicraft
industry of Fiji and Tonga.
Design/methodology/approach – Data for this study was collected via face-to-face interviews with
handicraft sellers in Fiji and Tonga. In total, 368 interviews were conducted in Fiji and Tonga out of
which, 48 was from Tonga and 320 was from Fiji.
Findings – The results of this study show that eight factors; namely, value adding, design uniqueness,
new product development, cultural uniqueness, advanced technology, experience of owner, ability of
owner to adapt to trends in market and quality of raw materials have significant impact on level of
innovation in handicraft industry of Fiji and Tonga.
Originality/value – To date, none of the existing studies have examined determinants of innovation
in handicraft industry of the Pacific Island countries. This is a pioneering study that examines
determinants of innovation in handicraft industry of Fiji and Tonga.

Item Type:	Journal Article
Subjects:	H Social Sciences > HC Economic History and Conditions H Social Sciences > HD Industries. Land use. Labor
Divisions:	Faculty of Business and Economics (FBE) > School of Management and Public Administration
Depositing User:	Fulori Nainoca - Waqairagata
Date Deposited:	22 Sep 2016 02:59
Last Modified:	22 Sep 2016 03:01
URI:	https://repository.usp.ac.fj/id/eprint/9330

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